Fashion brands used 3D to speed their design processes. When the pandemic made getting together for photo shoots and other creative projects impossible, companies turned to 3D to create. 3D fueled our imaginations, but we couldn’t imagine using it ourselves.
We were blown away by the enveloping, fantastical worlds game developers built and the incredibly immersive 3D visual effects in movies, but many of us thought creating in 3D was too technically demanding.
For years, many creatives saw 3D creativity as equal parts exciting and forbidding.
